Company of Tomorrow, Today – the series

Over the past 10 years, we have done a great deal of work helping organizations understand and implement aspects of what we came to designate as the Company of Tomorrow, Today (CoTT). As our work and our research progressed, we produced articles published in our Blog that either present structures, models and approaches for the CoTT workplace, or share the lessons and ideas derived from concrete applications of these concepts. This page presents a compilation of these articles, structured in a sequence that provide a good understanding of what it means to move in the direction of the CoTT idea.

Historical context

The wrath of change of the past 30 years and how the world has moved from the slow pace of evolution that motivated the vertical corporation of the 20th century to the rapid pace of today that caused the emergence of new models for corporations and the workplace.

Company of Yesterday or Company of Tomorrow, Today

Social Networking and Companies of Tomorrow – the Talking Logistics interview

The CoTT Metaphor

Here we try to define the elements that constitute a Company of Tomorrow, Today (CoTT) in a structured way. This metaphor helps executives set a target, a clear vision of what a CoTT is and perhaps how to go from here to there.

Companies of tomorrow: cloud-based, mobile, social, analytical and Millenial

IT of Tomorrow, Today


Even though technology is the predominant flavour of the CoTT metaphor, the core, the foundation, the backbone of a CoTT is not technology, it’s culture. If you wish to move towards a CoTT model, the first thing you need to do is not to change your IT infrastructure – at all! The first thing to do – which is also the hardest and the one that takes the longest – is to work on culture. Specifically, you need to transform the workplace into a social operating model.

Social Model

“Social” is a pretty abstract concept and if we remove the tangible appearance of social tools (Yammer, Jive, Chatter, etc.), it becomes even less clear. In order to help executives have a clear, concrete picture of what the social workplace looks like, we developed a structured social model that helps answer many questions that will pop in the minds of folks accustomed to the highly structured functional hierarchy.

A workplace in NOW mode – the HIVE model

The HIVE Social Model

Linear Business Processes don’t work!… And there’s a better way…

Comparing Functional Organizations with Social Organizations

The challenge of implementing Social Models

A great deal is written about the advantages of social, the evolution of social enterprises and how exciting this new approach is but not much is discussed about the difficulty of getting there. Yet, those difficulties are real and intense. In these articles we try to address the difficulties that one surely crosses in the path towards a CoTT model.

Why is “Social” stuck at the periphery of the Enterprise

Social Networks in the Enterprise – why is it so hard?…

Social Operations – yes, you can!

The Social Workplace of CoTT’s

A number of articles were written about the application of CoTT concepts to concrete aspects of the life of the Enterprise. Most of these articles were written in the context of manufacturing organizations and supply chains but they are likely helpful to individuals working in other sectors of the economy as well.

Jugaad: Frugal Innovation, Deliberate Simplicty

Social Networking and Companies of Tomorrow – the Talking Logistics interview

The end of meetings – a workplace in NOW mode

Upside Down Escalation – how it’s done in Companies of Tomorrow

The “post-S&OP era” – Managing in NOW mode

How Social Networks can simplify a Global Supply Chain

Questions and Suggestions

We will continue to develop this page as we write new articles or experience new aspects to the CoTT journey. If you are a student of these subjects, though, and if you have questions or ideas about these themes, do drop us a note by going here. We’ll be happy to respond to your requests and your comments will probably motivate new articles and links into this page.

If you wish to continue to study and get updates on these subjects, click here to go to our Flipboard magazine; and once you get to Flipboard, subscribe to the magazine so that you can get alerted to new postings there.